Tuesday, November 2, 2010

collaboration for fall.

i first encountered the designs of ida sjöstedt via her collaboration with monki in spring 2009. her lacy details felt attractive combined with minimalistic and edgy base designs – there was an appealing contrast in the introduction of girly with utilitarian forms.

her own collections form the gear of an urban flower girl, someone who loves frills, lace and nature. as you might gather, i am not exactly her target audience, but i do find some pieces wearable.

why am i bringing her up then? she returns with a collaboration with another swedish high-street brand, jc.

a capsule collection of 5 dresses and a pair of leggings continues with the already familiar style of adding a girly accent to a basic, but edgy form. my favorite dress from the collection repeats the theme of my grey sweatshirt: lace on shoulders and a slinky simple base.

you can see the entire collection here, and it will hit the stores tomorrow. tonight i shall dj at the launch party and, perhaps, get myself a velvety dress for the season.

the collection sounds like this to me:

do you fancy the frilly look?

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