Monday, August 29, 2011

mm6 does opening ceremony.

one of my favorite stores in nyc, opening ceremony, has always brought to the forefront the most interesting new designers. many names that i consider household, like pamela love and alexander wang, were lifted to the public forum via the racks of oc. they know what they do, and therefore the store is always such a pleasure to visit.

however, their collaborations keep on adding up and rather than following the usual designer-going-high-street, they seem to do their lines just for the sake of creating a capsule collection that's, yes, limited, but most importantly interesting to their custormers.

obviously, not every collaboration has had me jumping for joy – for example the latest from rodarte felt just infantile when not fussy and deliberate.

but the news from maison margiela had me expecting something good, and i was not disappointed. the clever ideas behind margiela design thinking and the street wearability of oc are combined perfectly. and they created the coolest gif-animation series featuring hannelore knuts to promote it, too.

the boots and leather bag are amazing, and i would not mind the grey v-neck button down or one of the jackets...

the entire line is available online both at the mm6 store (click on the link and you can watch their video, too) and at opening ceremony.

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