average joan.

earlier this fall i mentioned that i had some repeated media attention. the first interview came out – as did my response to it – and it was the only one where i agreed to talk as a style blogger.

this month's print media contribution is in the newest issue of trendi magazine, a finnish fashion journal. i was asked to help a friend and pose as an average style joan, "tyylitavis", for a series she writes for the magazine. the idea is to take regular people who dress well in accordance with a random denominator, such as patterns, colors, textures, etc. so far i have really liked the contributions and her choices for average joes and janes have been interesting.

the theme of this particular issue was winter weather, and we were asked to find outfits we'd wear in three different temperatures: zero, minus 10 and the freezing minus 20. my monochromatic ways proved slightly challenging, but i could gather the required outfits with some minor additional color or hue.

since you haven't seen photos of my outdoor looks due to poor lighting conditions and my inability to remember taking pics while rushing out the door, here's a glimpse of what i look like walking in the wintery streets.


photos by chris vidal tenomaa.

outfits: "zero" shirt sleeve scarf by johanna kahra, blazer mm6 by martin margiela, gloves by zara, wax coated jeans by cos, booties by prada. "minus10" beanie by maison martin margiela, scarf by sandro, coat by club monaco, pants by fifth avenue shoe repair, boots by dr martens. "minus20" cashmere beanie and dress by cos, scarf by chloé, fur coat second hand, merino leggings by wolford, boots by alexander wang.

for temperatures closing on freezing i layer wool and keep my pants tight because of the inevitable, creeping slush that finds its way towards the knees if pants even remotely sweep the ground. the grungey scarf that ties with "flannel shirt" sleeves is an acquisition from helsinki10 xmas market some years ago, and although i hardly wear brown, i love the flowing warmth of the scarf.

for minus ten i go for looser layers of wool. the playful pants add interest to an otherwise somber combo and the scarf has become a new favorite because of the bright color and the subtle studs – although i must admit i am ready to see studs making a comeback as a less prominent embellishment. i feel like a little gnome in this outfit, ready to hide underneath the gooseberry bush...

since i am not a fan of the cold and dress in ways that actually fit the season – which is probably why i was chosen for this particular article – i hardly leave the house at freezing temperatures. if i have to, at minus 20 i'm probably on my way to something important and will be wearing a dress. again layers of wool, high heels because they act as small ice spikes (yup, it was funny to note that one of the other two girls thought wedges were the most convenient heels for wintertime while i totally disagree...) and my beloved corpse, tuija. the soft cashmere beanie keeps my head warm and does not irritate dry winter skin.

what would you wear if you were challenged with a similar threesome?