last fall i was faced with a question that demanded a clear answer. i had been wondering aloud why pride week in helsinki was so, ahem, unprofessional and a few weeks later received a call where i was bluntly asked: "well, you said you can do it better, here's your chance. are you in?"
and i was. my responsibilities spanned from negotiating sponsors to organizing a few of events out of the over 80 that we had to booking the main artist for the park. somewhere in between i managed the technical production of the website. needless to say, there were numerous other little tasks that somehow appeared because, as volunteer work seems to go, there's always more you can do and if you don't, no-one will.
all this happened in addition to my regular work schedule as it was with everyone else involved; the entire week was put together by a group of volunteers. i cannot say it was easy and the energy that went into details and keeping things under control, was draining.
nonetheless, it has been a rewarding trip.
we made it through and the event week was a blazing success: the overall attendance went up from 19 000 to 30 000, and there were 7000 people in the parade – an all time high.
|gathering at the senate square.|
|singer martina aitolehti with her gorgeous hairdo by mv and the park party hostess, miss jutta pinkkinen.|
|view from backstage during pmmp gig.|
|paula from pmmp.|
|longchamp awarding the cutest girl couple in the park with their limited edition le pliage bag.|
|drag race in kallio.|
|a very lonely truck stop late at night on sunday.|