viral visibility has caught on brands that formerly relied on taking over glossies with their multipage campaigns. the degree of airbrushing has since only exceeded what anyone believed possible and the pouts still adorn the pages, but the whimsical humor a clip of video can portray has appeared in places i hardly suspected.
first there was hermès with their successful fingerskate flick.
and now chanel is showing a sense of humor about their beauty line.
Animating Chanel on Nowness.com.
reputable and respectable fashion houses marketing via the power of smile is definitely something new, and i, for one, do not mind a little chuckle associated with the buck aimed at buying prestige.
what do you think: can high fashion take itself lightly without losing credibility?