|cables, concrete and tile.|
|heads will roll.|
|i haz a helmet! wearing makia. (and a safety vest.)|
last thursday i got to experience it fully. it was lighter and brighter definitely, but the celestial bliss waited in the depths of the basement...
|tradition meets urban.|
|butchers who know their business.|
|genelec for soothing sounds.|
|"the right to clean food."|
eat & joy farmers' market opened a large store downstairs the entirely renovated downtown shopping mall. shelves filled with local and seasonal produce, their own cheese maturing facility, a bakery, a smokery, butchers, grain mills and a potato cellar where genelec speakers play ambient music to the pleasure of the veggies and roots – talk about some rutabaga boogie...
the first night and the weekend were filled with people just browsing and lingering, tasting and, at times, complaining about the prices... as could be expected with finns who are used to eating distantly grown food cheaply and thinking that they are being ripped off because they have a hard time understanding how relatively high prices are formed in an environment where the weather is everything but suitable for human inhabitation let alone farming and where two corporations monopolize the food industry. (whoa, was that a sentence?) constraints come in forms that bind the mind sometimes.
needless to point out, this is no whole foods. we're still up north and awkwardly situated and it just does not make sense to have a selection of tropical fruit and other whatnot on offer year round. if ever, that is.
as far as trying to take the prices down, i have to side with thinking that we should learn to pay for what we choose to eat according to the real toll it is taking on our entire (eco)system although i feel uneasy with the elitism the thought might provoke. i actually believe that a healthier food chain can and should provide us with more affordable food, but it may just change our eating patterns drastically.
and if i understood correctly from my chat with the owner of the store, they are not single-mindedly promising to cut prices with more demand, but intend to grow the portion going to the producer – supporting healthily profitable agriculture and artisan food production.
swallowing that will be hard for those who believe in simplified interpretations of economics... but yeah, such is life.
the market also serves food and today i had my first lunch. a welcome addition to the neighborhood, it seemed some sort of normalcy arrived with monday.
in regard to nourishment, this fall has promise. such promise.