fab fibres of the 70's.

this amazing and, at the time, technically advanced commercial was used to promote the happy synthetic fibre revolution of the mid-seventies. naturally, new fabrics required new detergents which were able to cleanse at low temperatures -- the fibres were more or less plastic and could not cope with warmth.

i still remember quite clearly that while i was growing up the promise that made a successful detergent was cleansing power in cool water. while these days cool temperatures are tantamount in importance, the reason does not derive from the fibres themselves as much as from saving energy and water.



to keep it real, instead of coral, try these detergent nuts a.k.a. sapindus mukorossi out. they work and are environmentally friendly!